Attracting Attention for your San Francisco Rental Property

The San Francisco rental market is competitive. Good tenants have options, and they’re well-educated. They do their research and they make smart choices. This means our marketing and advertising has to be strategic and broad. We’re effective when it comes to reaching as many prospective tenants as possible. It keeps your vacancy rate down and your rental income up.

At Gordon Property Management, we use professional photographers, online advertising, our own website, and our connections within the San Francisco community to attract potential tenants.

Online Advertising Reduces Vacancy

Most tenants are looking for their next rental property online. There are hundreds of rental sites that have homes for rent in San Francisco. For us, the online advertising starts with our own website. We get a large amount of traffic from current and potential tenants, so it’s a good place to showcase your property and provide potential tenants with all the information they need. 

Our innovative property management software system allows us to reach a larger audience. We syndicate your listing out to all the rental websites that prospective tenants are using. This creates a wide net of good residents who are seeing your property and comparing it to others on the market. 

The online platforms we use include Zillow, Trulia, HotPads, Zumper, and dozens of others. We do much more than just list the property. We set up systems to capture all the data we can about who is looking at the ad and how that translates into people who contact us with questions or to schedule a showing. Gathering this information allows us to be flexible when necessary, whether it’s adjusting the price or highlighting specific property features. 

The properties we market online attract attention quickly. This results in lower vacancies, fewer expenses, and a San Francisco property management experience that provides peace of mind and better results. 

Don’t try to market and advertise your own rental property. It will take you much longer than you realize, and if you’re not a professional manager, it can be frustrating and not at all user-friendly. Our team does this every day, and we’re happy to help you get the word out about your San Francisco rental home.

Screening San Francisco tenants and surrounding areas.

Perfect Listings: Professional Photos and Detailed Descriptions

Attention spans are short and the amount of information out there is voluminous. 

We know how to handle that, and we start with some great professional photos. The tenants looking at your listing are eventually going to read the details, but they’re going to look at the pictures first. They want to see what the master bathroom looks like and they want to imagine whether they’ll be able to cook in the kitchen that’s provided. They’ll look for photos of bedrooms and common areas. They’ll want to know what the front of the property looks like.

Our photographers understand the tenants’ perspective. They will make your property look its best, with an excellent use of lighting and angles.  

Once we have a great selection of photos to grab the attention of great tenants, we write a description that’s just as engaging. It will include:

  • Number of bedrooms and bathrooms.

  • Information on parking.

  • Notes on amenities and community areas.

  • Rental price amount and deposit requirements.

We will also make sure to address whether pets are allowed and what types of rental criteria we have. Only qualified tenants will be encouraged to respond.

Most importantly, the contact information will be ours. You won’t have to worry about fielding phone calls or email messages with prospective tenants who have questions about the property and the process. We handle all of this for you.

Proactive Tenant Follow-Ups and Convenient Showings

With your listing getting all sorts of attention, we’ll field calls and messages and get people into the property to see it once we’ve done a little pre-screening to determine that they’re qualified. 

We know that not being responsive is not a strategy for renting your home out quickly. Tenants will happily move onto the next listing if they can’t get anyone to pick up the phone or answer an email. We are responsive, available, and accessible. Your team at Gordon Property Management wants to rent your property as quickly as possible. We won’t lose good tenants by ignoring their questions.

After the showing, we’ll follow up and invite prospective tenants to complete an application. Our process is professional, efficient, and compliant with all state, local, and federal laws.

Professional Property Management Association of San Francisco logo/badge
California Apartment Association logo/badge
National Association of Residential Property Managers logo/badge
SF - San Francisco affiliation logo/badge

What People Are Saying About Us

4.8/5
4.8 /5
281 Reviews

Survey
5.0/5
May 27, 2020
Gordon Property Management
Someone came to fix the water heater the very next day! So fast! And the guy who fixed it was very nice, as are all the people Gordon sends for maintenance stuff. Gordon does a great job!
Survey
5.0/5
May 27, 2020
Gordon Property Management
Cathy made it great and On the ball!!! And nice and clean inside with great colors !!!
Survey
5.0/5
May 27, 2020
Gordon Property Management
The plumbers were top notch. Our sink was repairing in a short amount of time. They wore protective gear that included covering their shoes so that demonstrated health and safety concerns.
Survey
5.0/5
May 27, 2020
Gordon Property Management
The management of Hillcrest always takes excellent care of us and the property!
Google
5.0/5
May 27, 2020
Google Gordon Property Management
I've been working with Gordon Property Management for over one year now and the team has truly been amazing to work with. I've been extremely impressed with the detailed knowledge and expertise in rental property laws and ordinances - specifically in San Francisco. I also find everyone to be extremely responsive and exceptional with the highest level of customer service. I highly recommend GPM as a leading property management firm in the Bay Area.

Want to Learn More?

If you’d like to learn more about our properties and what it’s like to work with Gordon Property Management, get in touch. We’d be happy to talk more about our rental properties, our application requirements, and our leasing process.

Gordon Property Management

1596 Church Street, San Francisco, CA 94131
P: (415) 554-8812 | F: (415) 554-0488
Email: Meghan@gpmsf.com
CA DRE #01944146

 

John recently joined Gordon Property Management’s maintenance team. He works with Alen in repairing and maintaining residential real estate for GPM’s clients.

Messages for John can be left with Nanette at (415) 554-8812 x 202 or by Email: maintenance@gpmsf.com

 

Nicole is our Receptionist & Assistant Property Manager who joined the team in January 2017. She communicates often with our tenants and provides support and assistance to them as well as to the other members of our office. Nicole is also in charge of the annual property surveys for our company making her very familiar with most GPM properties as well. This familiarity proves very useful when assisting Jasmine as part of the maintenance team.
Main Line: 415 554-8812 x210
Email: nicole@gpmsf.com

 

Jasmine Miller is the Maintenance Coordinator at Gordon Property Management. Jasmine has been with the company since 2015. She oversees all maintenance request for the properties we manage. Jasmine has completed the San Francisco Apartment Associations CCRM series.

Main line: 415 554-8812 x205
Direct Line: 415 625-0993
Email: jasmine@gpmsf.com

 

Alen Aguila - Maintenance TechnicianAlen is a talented Maintenance Technician with years of knowledge and experience repairing and maintaining residential real estate. Alen has been with Gordon Property Management since 2004.

Messages for Alen can be left with Nanette at (415) 554-8812 x 202 or by Email: maintenance@gpmsf.com

 

Ryan Meek - BookkeeperRyan is our Bookkeeper. He handles all of the billing and rents received from tenants and assists with maintenance. Ryan has been with Gordon Property Management since 2012. Ryan has completed the San Francisco Apartment Association CCRM series.
Main Line: (415) 554-8812
Direct Line: (415) 728-0141
Email: ryan@gpmsf.com

 

Nanette Barr - Property Manager & Leasing AgentNanette is our Property Manager & Leasing Agent at Gordon Property Management. Nanette is a licensed California Real Estate Salesperson and has completed the San Francisco Apartment Associations CCRM series. Nanette has been with Gordon Property Management since 2005.
Main Line: (415) 554-8812 x 202
Direct Line: (415) 625-0992
Email: nanette@gpmsf.com
CA DRE License #01929355

 

Meghan Guerin - PresidentMeghan joined Gordon Property Management in 2004 after working in the insurance industry for many years. Meghan is a licensed California Real Estate Broker and has completed the San Francisco Apartment Associations CCRM series. Call Meghan to discuss having your property professionally managed by Gordon Property Management.
Main Line: (415) 554-8812 x 204
Direct Line: (415) 625-0990
Email: meghan@gpmsf.com
CA DRE License #01780930

Stephanie Gordon - Founder and CEO
Stephanie Gordon is an active member of the Professional Property Management Association of San Francisco (PPMA), the San Francisco Apartment Association (SFAA), the California Apartment Association (CAA) and the National Association of Real Property Managers (NARPM). Stephanie was named the 2010 Property Manager of the Year by the San Francisco Apartment Association. This award was quite an honor and a fitting testimonial to her dedication and professionalism as a property manager. Stephanie received her Master’s Degree in Real Estate from Golden Gate University in 1986. Stephanie is a native San Franciscan and loves all things real estate related.

Main Line: (415) 554-8812 x 201
Direct Line: (415) 625-0989
Email: stephanie@gpmsf.com
CA DRE License #00874781

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Free How-To Ebook for San Francisco Rental Property Owners
If you own a rental property in San Francisco, our eBook will introduce city-specific advice on:
〉 How to protect your property.

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RENT DUE: All rents are due on the first day of the month. Some of our leases have a grace period. Any rent not received by 5:00 PM on the last day of the grace period is considered late and will incur a late fee. Rents can be paid online, mailed to us, or dropped off at our office. There is a secure mail slot to the far right of our front door where rents can be dropped off 24/7.

LATE RENT: Any rent not received by 5:00 PM on the last day of the grace period (if any) is late and a late fee of 5% will be charged. Personal checks are not accepted after the 5th of the month. If your rent is late it must be paid with a cashier’s check or money order (payable to Gordon Property Management) and must include the late fee.

BOUNCED CHECKS: If your check is returned by the bank for non-sufficient funds, or for any reason, you will be charged a returned check fee of $40.00 PLUS the late fee of 5%. Replacement checks must be paid with a cashier’s check or money order and must include the NSF fee and the late fee. Personal checks will not be accepted by any tenant who has had two checks returned by the bank.

AUTOMATIC PAYMENTS: If you choose, you can arrange for an automatic payment with your bank. You can also make online rent payments via our Online Tenant Portal. Click here to PAY RENT ONLINE NOW.

MOVING OUT: You must give 30 days written notice of your intent to move out. Once we receive your notice we will send you a move out packet with information regarding the pre-move out inspection and cleaning instructions.

MAINTENANCE REQUESTS: All requests for maintenance and repairs must be made through the TENANT PORTAL. You must give us permission to use our keys for entry or you must be home to let the repair person in.

After business hours (evenings and weekends), we can only accommodate emergency repairs. These are generally limited to plumbing emergencies, and you will have to be home to meet the repair person. For after-hour emergencies please call the office (415 554-8812) and our answering service will be able to assist you.

PLUMBING: Gordon Property Management will cover the cost of most plumbing repairs. However, you should be aware that we do not cover the costs of repairs that are due to a tenants’ negligence or lack of care.

GARBAGE DISPOSALS: Gordon Property Management will not pay to clear jammed or frozen garbage disposals. This is the most common type of maintenance request and is almost always caused by misuse or overuse of the garbage disposal. They are delicate machines and are not intended to grind up many kinds of foods or a large volume of food. Use the garbage disposal at your own risk!

LOCKOUTS: If you lock yourself out of your apartment you will have to call a locksmith at your own expense.

EMERGENCY MAINTENANCE REQUESTS: For emergency repairs you may call the office at (415) 554-8812 and then follow up by completing the form or logging into the portal.

After hour emergencies please call our answering service at (415) 554-8812.

 

Completed Rental Application – EACH applicant over 18 years of age who will be residing in the unit must complete in its entirety and sign Gordon Property Management’s Application. You can complete an application online through our listings.

Provide Credit Check and Processing Fee – EACH applicant over 18 years of age who will be residing in the unit must provide a $35.00 non-refundable credit check and processing fee. Payment methods for this fee may be online, cash, check or money order made payable to Gordon Property Management. Credit check and processing fees are non-refundable. The amount charged covers the actual cost of the credit report, unlawful detainer (eviction) search, and/or other screening reports and the administrative costs to obtain, process and verify screening information.

Provide Income Documentation – Applicants can upload income verification or provide them to Gordon Property Management via fax, email or in person.

Income documentation includes copies of your most recent paystubs, offer letters or tax returns. We will not begin working on your application until we receive all of these items.

Qualifying For An Apartment

INCOME:
In order to rent an apartment or home from Gordon Property Management, applicants must be able to show that their monthly income is equal to or greater than 3 1/2 times the monthly rent. We consider all verifiable income of all applicants in the household. Self-employed persons may need to submit tax returns and/or bank statements. Students who are receiving parental support will need to have their parents qualify and sign a rent guarantee.

CREDIT REPORTS:
The credit report is one of several factors we use in evaluating a tenant. Although a high credit rating is preferable, we recognize that many potentially great tenants have had credit problems in the past. If your credit history is less than ideal, please tell us why.

REFERENCES:
We will contact your current and your former landlords for references. The rental reference is an extremely important factor in evaluating prospective tenants, so make sure your application includes accurate phone numbers for your current and former landlords.

PETS:
Some of our properties are willing to consider pets and some will not. If we are able to consider pets our ads will clearly state that pets are negotiable. Cats must be spayed or neutered, and in some cases, they must be indoor cats. Dogs must be at least two years old and we must be able to either meet the dog or get references for the dog. Read our pet agreement carefully and make sure you are willing to comply with the terms of the pet agreement.

SELECTION PROCESS:
Selecting a tenant from several qualified applicants is not easy. We use all of the above factors in combination to choose a tenant. We will offer the unit to the first qualified applicant to submit a complete application, with the following exceptions:

1) Applicants who offer over the asking price will be given priority consideration and applicants who offer less than the asking price will be considered after those offering full price or more.
2)An applicant without a pet may, in some cases, be offered a unit before an applicant with one.

Applications shall not be considered received until they are complete.

SIGNING A LEASE:
If you are selected for an apartment, you will have 48 hours from the time we offer you the apartment to sign the lease and pay the full security deposit. All leases are 12-month leases. The first month’s rent will be due at the start of the lease and before you are given keys to the apartment. Both the security deposit and the first months’ rent must be paid through our online application or paid with a cashier’s check or money order (payable to Gordon Property Management). All applicants will be required to obtain a renter’s insurance policy prior to occupancy. Smoking of tobacco products is prohibited on the entire property pursuant to Article 19F of the SF Health code. However, some prior rental agreements in building are not subject to this regulation.

EQUAL HOUSING OPPORTUNITY:
We do Business in Accordance with the Fair Housing Act. (The Civil Rights Act of 1968, as amended by the Fair Housing Amendments Act of 1988).

IT SHALL BE ILLEGAL TO DISCRIMINATE AGAINST ANY PERSON BECAUSE OF RACE, COLOR, RELIGION, SEX, (PHYSICAL OR MENTAL) DISABILITY, FAMILIAL STATUS (HAVING ONE OR MORE CHILDREN), OR NATIONAL ORIGIN

In the sale or rental of housing or residential lots
In advertising the sale or rental of housing
In the financing of housing
In the appraisal of housing
In the provision of real estate brokerage services
Blockbusting is illegal
Anyone who feels he or she has been discriminated against should send a complaint to:

U.S. Department of Housing and Urban Development

Assistant Secretary of Fair Housing and Equal Opportunity

Washington, D.C. 20410

 

Jordan Rugg joined the GPM team in 2018 as Leasing Agent and all-around assistant.  After 5 years as a school teacher, Jordan decided it was time to join the family business (Jordan is the son of Founder Stephanie Gordon).

Direct Line: (415) 742-8027
Email: jordan@gpmsf.com

 

Tierney enjoys working part time for GPM.  She works remotely helping us with administrative tasks and showing our rental listings on the weekends.

Email: tierney@gpmsf.com